Advertising management
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| Format: | Book |
| Published: |
New Delhi
Oxford University Press
c2006
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261019070327.0 | ||
| 020 | |a 0195678435 |c Tsh 20887/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 659.1068 JET | ||
| 100 | |a Jethwaney Jaishri | ||
| 245 | |a Advertising management |c /Jaishri Jethwaney and Shruti Jain | ||
| 260 | |a New Delhi |b Oxford University Press |c c2006 | ||
| 300 | |a xii, 716 p.: |b ill.; |c 24 cm. | ||
| 650 | |a Advertising management | ||
| 650 | |a Sales promotion | ||
| 650 | |a Globalization | ||
| 650 | |a Public relations | ||
| 700 | |a Shruti Jain | ||
| 942 | |c BK | ||
| 999 | |c 15841 |d 15841 | ||