Basic marketing Aglobal managerial approach
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
Boston
Irwin McGraw Hill
c1999
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| Edición: | 15th edition |
| Materias: | |
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|---|---|---|---|
| 005 | 20261019054100.0 | ||
| 020 | |a 0071158332 |c Tsh 50,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 PER | ||
| 100 | |a Perreault, William D. Jr. | ||
| 245 | |a Basic marketing |b Aglobal managerial approach |c /William D. Perreault Jr, and E. Jerome McCathy | ||
| 250 | |a 15th edition | ||
| 260 | |a Boston |b Irwin McGraw Hill |c c1999 | ||
| 300 | |a xxiv, 783 p.: |b ill.; |c 29 cm. | ||
| 650 | |a Basic marketing | ||
| 650 | |a Dynamic markets | ||
| 650 | |a Marketing knowledge | ||
| 650 | |a Market enviroment | ||
| 650 | |a Global economy | ||
| 650 | |a Consumer market | ||
| 700 | |a E. Jerome McCathy | ||
| 942 | |c BK | ||
| 999 | |c 15829 |d 15829 | ||