Basic marketing Aglobal managerial approach
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Boston
Irwin McGraw Hill
c1999
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| Edition: | 15th edition |
| Subjects: | |
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| Physical Description: | xxiv, 783 p.: ill.; 29 cm. |
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| ISBN: | 0071158332 |