Cita APA (7a ed.)

Perreault, W. D. J., & E. Jerome McCathy. (1999). Basic marketing: Aglobal managerial approach (15th edition.). Irwin McGraw Hill.

Cita Chicago Style (17a ed.)

Perreault, William D. Jr, y E. Jerome McCathy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Boston: Irwin McGraw Hill, 1999.

Cita MLA (9a ed.)

Perreault, William D. Jr, y E. Jerome McCathy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Irwin McGraw Hill, 1999.