APA (7th ed.) Citation

Perreault, W. D. J., & E. Jerome McCathy. (1999). Basic marketing: Aglobal managerial approach (15th edition.). Irwin McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault, William D. Jr, and E. Jerome McCathy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Boston: Irwin McGraw Hill, 1999.

MLA (9th ed.) Citation

Perreault, William D. Jr, and E. Jerome McCathy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Irwin McGraw Hill, 1999.