Basic marketing A global managerial approach
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| Format: | Livre |
| Publié: |
Boston
McGraw Hill
c2005
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| Édition: | 15th edition |
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| 020 | |a 0072947039 |c Tsh 8,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 PER | ||
| 100 | |a Perreault William D. Jr. | ||
| 245 | |a Basic marketing |b A global managerial approach |c /William D. Perreault Jr. amd E. Jerome McCarthy | ||
| 250 | |a 15th edition | ||
| 260 | |a Boston |b McGraw Hill |c c2005 | ||
| 300 | |a xli, 793 p.: |b ill.; |c 28 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Global marketing | ||
| 650 | |a Marketig knowledge | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing planning | ||
| 700 | |a E. Jerome McCarthy | ||
| 942 | |c BK | ||
| 999 | |c 15826 |d 15826 | ||