APA引文

Perreault William D. Jr & E. Jerome McCarthy. (2005). Basic marketing: A global managerial approach (15th edition.). McGraw Hill.

芝加哥风格引文

Perreault William D. Jr 与 E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. Boston: McGraw Hill, 2005.

MLA引文

Perreault William D. Jr 与 E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. McGraw Hill, 2005.