Perreault William D. Jr & E. Jerome McCarthy. (2005). Basic marketing: A global managerial approach (15th edition.). McGraw Hill.
Citazione stile Chigago Style (17a edizione)Perreault William D. Jr e E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. Boston: McGraw Hill, 2005.
Citatione MLA (9a ed.)Perreault William D. Jr e E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. McGraw Hill, 2005.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.