Cita APA (7a ed.)

Perreault William D. Jr & E. Jerome McCarthy. (2005). Basic marketing: A global managerial approach (15th edition.). McGraw Hill.

Cita Chicago Style (17a ed.)

Perreault William D. Jr y E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. Boston: McGraw Hill, 2005.

Cita MLA (9a ed.)

Perreault William D. Jr y E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. McGraw Hill, 2005.