APA (7th ed.) Citation

Perreault William D. Jr & E. Jerome McCarthy. (2005). Basic marketing: A global managerial approach (15th edition.). McGraw Hill.

Chicago Style (17th ed.) Citation

Perreault William D. Jr and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. Boston: McGraw Hill, 2005.

MLA (9th ed.) Citation

Perreault William D. Jr and E. Jerome McCarthy. Basic Marketing: A Global Managerial Approach. 15th edition. McGraw Hill, 2005.