Citazione Stile APA (7a Edizione)

Perreault D. William Jr & E. Jerome McCartthy. (2005). Basic marketing: Aglobal managerial approach (15th edition.). Mc Graw Hill.

Citazione stile Chigago Style (17a edizione)

Perreault D. William Jr e E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Boston: Mc Graw Hill, 2005.

Citatione MLA (9a ed.)

Perreault D. William Jr e E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Mc Graw Hill, 2005.