Cita APA (7a ed.)

Perreault D. William Jr & E. Jerome McCartthy. (2005). Basic marketing: Aglobal managerial approach (15th edition.). Mc Graw Hill.

Cita Chicago Style (17a ed.)

Perreault D. William Jr y E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Boston: Mc Graw Hill, 2005.

Cita MLA (9a ed.)

Perreault D. William Jr y E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Mc Graw Hill, 2005.