APA (7th ed.) Citation

Perreault D. William Jr & E. Jerome McCartthy. (2005). Basic marketing: Aglobal managerial approach (15th edition.). Mc Graw Hill.

Chicago Style (17th ed.) Citation

Perreault D. William Jr and E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Boston: Mc Graw Hill, 2005.

MLA (9th ed.) Citation

Perreault D. William Jr and E. Jerome McCartthy. Basic Marketing: Aglobal Managerial Approach. 15th edition. Mc Graw Hill, 2005.