Cita APA (7a ed.)

Parpy E. Mark. (2002). Strategic marketing management: Making the most of being first and strategies for followers. Mc Graw Hill.

Cita Chicago Style (17a ed.)

Parpy E. Mark. Strategic Marketing Management: Making the Most of Being First and Strategies for Followers. New Delhi: Mc Graw Hill, 2002.

Cita MLA (9a ed.)

Parpy E. Mark. Strategic Marketing Management: Making the Most of Being First and Strategies for Followers. Mc Graw Hill, 2002.