APA (7th ed.) Citation

Parpy E. Mark. (2002). Strategic marketing management: Making the most of being first and strategies for followers. Mc Graw Hill.

Chicago Style (17th ed.) Citation

Parpy E. Mark. Strategic Marketing Management: Making the Most of Being First and Strategies for Followers. New Delhi: Mc Graw Hill, 2002.

MLA (9th ed.) Citation

Parpy E. Mark. Strategic Marketing Management: Making the Most of Being First and Strategies for Followers. Mc Graw Hill, 2002.

Warning: These citations may not always be 100% accurate.