Advertising management

Advertising management

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Detalhes bibliográficos
Autor principal:	Batra, Rajeev
Outros Autores:	John G. Myers, David A. AAker
Formato:	Livro
Publicado em:	New Delhi PHI Learning c2008
Edição:	5th edition
Assuntos:	Advertising mnagement Global marketing Economic analysis Database marketing
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