APA (7th ed.) Citation

Batra, R., John G. Myers, & David A. AAker. (2008). Advertising management (5th edition.). PHI Learning.

Chicago Style (17th ed.) Citation

Batra, Rajeev, John G. Myers, and David A. AAker. Advertising Management. 5th edition. New Delhi: PHI Learning, 2008.

MLA (9th ed.) Citation

Batra, Rajeev, et al. Advertising Management. 5th edition. PHI Learning, 2008.