Style de citation APA (7e éd.)

Callen Barry. (2010). Manager's guide to marketing advertising and publicity: Brief casebook. Mc Graw Hill.

Style de citation Chicago (17e éd.)

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. New York: Mc Graw Hill, 2010.

Style de citation MLA (9e éd.)

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. Mc Graw Hill, 2010.