Cita APA (7a ed.)

Callen Barry. (2010). Manager's guide to marketing advertising and publicity: Brief casebook. Mc Graw Hill.

Cita Chicago Style (17a ed.)

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. New York: Mc Graw Hill, 2010.

Cita MLA (9a ed.)

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. Mc Graw Hill, 2010.