APA (7th ed.) Citation

Callen Barry. (2010). Manager's guide to marketing advertising and publicity: Brief casebook. Mc Graw Hill.

Chicago Style (17th ed.) Citation

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. New York: Mc Graw Hill, 2010.

MLA (9th ed.) Citation

Callen Barry. Manager's Guide to Marketing Advertising and Publicity: Brief Casebook. Mc Graw Hill, 2010.

Warning: These citations may not always be 100% accurate.