International marketing
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| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New Delhi
McGraw Hill
c2005
|
| Edition: | 12th edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261005051433.0 | ||
| 020 | |a 0070598797 |c Tsh 22,721/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.84 CAT | ||
| 100 | |a Cateora Graham | ||
| 245 | |a International marketing |c /Graham Cateora | ||
| 250 | |a 12th edition | ||
| 260 | |a New Delhi |b McGraw Hill |c c2005 | ||
| 300 | |a xxxiii, 697 p.: |b ill.; |c 28 cm. | ||
| 504 | |a include reference and index | ||
| 650 | |a Global market | ||
| 650 | |a Market opportunities | ||
| 650 | |a Marketing management | ||
| 650 | |a Market communication | ||
| 650 | |a Marketing communication | ||
| 942 | |c BK | ||
| 999 | |c 15321 |d 15321 | ||