Consumer behavior Building marketing strategy
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New Delhi
Tata McGraw Hill
c2004
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| Edition: | 9th edition |
| Subjects: | |
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| Physical Description: | xxvi, 790 p.: ill.; 26 cm. |
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| Bibliography: | include index |
| ISBN: | 0070582343 |