Marketing research Measurement and methods
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| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi
Prentice Hall
c2005
|
| Edition: | 6th edition |
| Subjects: | |
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20261001044907.0 | ||
| 020 | |a 8120309618 |c Tsh 21,201/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.83 TUL | ||
| 100 | |a Tull S.Donald | ||
| 245 | |a Marketing research |b Measurement and methods |c /Donald S. Tull and Del I. Hawkins | ||
| 250 | |a 6th edition | ||
| 260 | |a New Delhi |b Prentice Hall |c c2005 | ||
| 300 | |a xviii,863 p.: |b ill.; |c 24 cm. | ||
| 504 | |a include index | ||
| 650 | |a Marketing research | ||
| 650 | |a Data analysis | ||
| 650 | |a Ethical methods | ||
| 650 | |a Research design | ||
| 650 | |a Decision making | ||
| 700 | |a Del I. Hawkins | ||
| 942 | |c BK | ||
| 999 | |c 15245 |d 15245 | ||