Marketing research Measurement and methods
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New Delhi
Prentice Hall
c2005
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| Edition: | 6th edition |
| Subjects: | |
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| Physical Description: | xviii,863 p.: ill.; 24 cm. |
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| Bibliography: | include index |
| ISBN: | 8120309618 |