Tull S.Donald & Del I. Hawkins. (2005). Marketing research: Measurement and methods (6th edition.). Prentice Hall.
Cita Chicago Style (17a ed.)Tull S.Donald y Del I. Hawkins. Marketing Research: Measurement and Methods. 6th edition. New Delhi: Prentice Hall, 2005.
Cita MLA (9a ed.)Tull S.Donald y Del I. Hawkins. Marketing Research: Measurement and Methods. 6th edition. Prentice Hall, 2005.
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