Marketing research Within a charging information enviroment
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| Autor principal: | |
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| Outros Autores: | , |
| Formato: | Livro |
| Publicado em: |
Boston
Mc Graw Hill
c2006
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| Edição: | 3rd edition |
| Assuntos: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260930054924.0 | ||
| 020 | |a 0072830875 |c Tsh 10,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.83 HAI | ||
| 100 | |a Hai F. Joseph Jr. | ||
| 245 | |a Marketing research |b Within a charging information enviroment |c / Joseph F. Hair Jr. Robert P. Bush and David J. Ortinau | ||
| 250 | |a 3rd edition | ||
| 260 | |a Boston |b Mc Graw Hill |c c2006 | ||
| 300 | |a xxvii,700 p.: |b ill.; |c 25 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing research | ||
| 650 | |a Decision making | ||
| 650 | |a Information management | ||
| 650 | |a Marketing decision | ||
| 650 | |a Customer relationship | ||
| 650 | |a Descriptive research | ||
| 700 | |a Robert P. Bush | ||
| 700 | |a and David J. Ortinau | ||
| 942 | |c BK | ||
| 999 | |c 15206 |d 15206 | ||