Marketing the professional services firm Applying the principles and the sciences of marketing to the professions

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书目详细资料
主要作者: Young Laurie
格式: 图书
出版: London Jogn Wiley c2005
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040 |a DCC Library  |b eng  |e AACR2 
082 |a 658.8 YOU 
100 |a Young Laurie 
245 |a Marketing the professional services firm  |b Applying the principles and the sciences of marketing to the professions  |c /Laurine Young 
260 |a London  |b Jogn Wiley  |c c2005 
300 |a x, 417 p.:  |b ill.;  |c 22 cm. 
504 |a include selected references and index 
650 |a Business development 
650 |a Marketing 
650 |a Human capital 
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999 |c 15203  |d 15203