Cita APA (7a ed.)

Alvin C. Burns & Ronald F. Bush. (2003). Marketing research: Online research applications (4th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Alvin C. Burns y Ronald F. Bush. Marketing Research: Online Research Applications. 4th edition. New Jersy: Prentice Hall, 2003.

Cita MLA (9a ed.)

Alvin C. Burns y Ronald F. Bush. Marketing Research: Online Research Applications. 4th edition. Prentice Hall, 2003.