Alvin C. Burns & Ronald F. Bush. (2003). Marketing research: Online research applications (4th edition.). Prentice Hall.
Chicago Style (17th ed.) CitationAlvin C. Burns and Ronald F. Bush. Marketing Research: Online Research Applications. 4th edition. New Jersy: Prentice Hall, 2003.
MLA (9th ed.) CitationAlvin C. Burns and Ronald F. Bush. Marketing Research: Online Research Applications. 4th edition. Prentice Hall, 2003.
Warning: These citations may not always be 100% accurate.