Basic marketing A marketing strategy planning approach
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| Autore principale: | |
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| Altri autori: | , |
| Natura: | Libro |
| Pubblicazione: |
New York
McGraw Hill
c2009
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| Edizione: | 17th edition |
| Soggetti: | |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260928050207.0 | ||
| 020 | |a 9780073381053 |c Tsh 10,000/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 PER | ||
| 100 | |a Perreault, William D Jr. | ||
| 245 | |a Basic marketing |b A marketing strategy planning approach |c /William D. Perreault Jr. Joseph P. Cannon E. Jerome McCarthy | ||
| 250 | |a 17th edition | ||
| 260 | |a New York |b McGraw Hill |c c2009 | ||
| 300 | |a xxxvii, 758 p.: |b ill.; |c 28 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Marketing | ||
| 650 | |a Marketing planning | ||
| 650 | |a Marketing information | ||
| 650 | |a Product management | ||
| 650 | |a Ethical marketing | ||
| 650 | |a Promotion | ||
| 700 | |a Joseph P. Cannon | ||
| 700 | |a E. Jerome McCarthy | ||
| 942 | |c BK | ||
| 999 | |c 15131 |d 15131 | ||