Basic marketing A marketing strategy planning approach
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| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York
McGraw Hill
c2009
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| Edition: | 17th edition |
| Subjects: | |
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| Physical Description: | xxxvii, 758 p.: ill.; 28 cm. |
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| Bibliography: | include selected references and index |
| ISBN: | 9780073381053 |