Perreault, W. D. J., Joseph P. Cannon, & E. Jerome McCarthy. (2009). Basic marketing: A marketing strategy planning approach (17th edition.). McGraw Hill.
芝加哥风格引文Perreault, William D Jr, Joseph P. Cannon, 与 E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. New York: McGraw Hill, 2009.
MLA引文Perreault, William D Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. McGraw Hill, 2009.
警告：这些引文格式不一定是100％准确.