Perreault, W. D. J., Joseph P. Cannon, & E. Jerome McCarthy. (2009). Basic marketing: A marketing strategy planning approach (17th edition.). McGraw Hill.
Citação norma ChicagoPerreault, William D Jr, Joseph P. Cannon, and E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. New York: McGraw Hill, 2009.
Citação norma MLAPerreault, William D Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. McGraw Hill, 2009.
Nota: a formatação da citação pode não corresponder 100% ao definido pela respectiva norma.