Citazione Stile APA (7a Edizione)

Perreault, W. D. J., Joseph P. Cannon, & E. Jerome McCarthy. (2009). Basic marketing: A marketing strategy planning approach (17th edition.). McGraw Hill.

Citazione stile Chigago Style (17a edizione)

Perreault, William D Jr, Joseph P. Cannon, e E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. New York: McGraw Hill, 2009.

Citatione MLA (9a ed.)

Perreault, William D Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. McGraw Hill, 2009.