Cita APA (7a ed.)

Perreault, W. D. J., Joseph P. Cannon, & E. Jerome McCarthy. (2009). Basic marketing: A marketing strategy planning approach (17th edition.). McGraw Hill.

Cita Chicago Style (17a ed.)

Perreault, William D Jr, Joseph P. Cannon, y E. Jerome McCarthy. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. New York: McGraw Hill, 2009.

Cita MLA (9a ed.)

Perreault, William D Jr, et al. Basic Marketing: A Marketing Strategy Planning Approach. 17th edition. McGraw Hill, 2009.