Services marketing a managerial approach

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Détails bibliographiques
Auteur principal:	R. Janet (editor)
Autres auteurs:	Mc Cool Kennedy
Format:	Livre
Publié:	Australia John Wiley and Sons c2003
Sujets:	Services Business services Marketing research Marketing strategies E services
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MARC


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020		\|a 0470800682 \|c Tsh 68340/=
040		\|a DCC Library \|b eng \|e AACR2
082		\|a 658.8SER
100		\|a R. Janet (editor)
245		\|a Services marketing \|b a managerial approach \|c /Janet R. and McColl Kennedy
260		\|a Australia \|b John Wiley and Sons \|c c2003
300		\|a xix, 604 p.: \|b ill.; \|c 27 cm.
504		\|a include selected references and index
650		\|a Services
650		\|a Business services
650		\|a Marketing research
650		\|a Marketing strategies
650		\|a E services
700		\|a Mc Cool Kennedy
942		\|c BK
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