Services marketing a managerial approach
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| مؤلفون آخرون: | |
| التنسيق: | كتاب |
| منشور في: |
Australia
John Wiley and Sons
c2003
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| الموضوعات: | |
| الوسوم: |
إضافة وسم
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MARC
| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260921062143.0 | ||
| 020 | |a 0470800682 |c Tsh 68340/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8SER | ||
| 100 | |a R. Janet (editor) | ||
| 245 | |a Services marketing |b a managerial approach |c /Janet R. and McColl Kennedy | ||
| 260 | |a Australia |b John Wiley and Sons |c c2003 | ||
| 300 | |a xix, 604 p.: |b ill.; |c 27 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Services | ||
| 650 | |a Business services | ||
| 650 | |a Marketing research | ||
| 650 | |a Marketing strategies | ||
| 650 | |a E services | ||
| 700 | |a Mc Cool Kennedy | ||
| 942 | |c BK | ||
| 999 | |c 15016 |d 15016 | ||