R. Janet & Mc Cool Kennedy. (2003). Services marketing: A managerial approach. John Wiley and Sons.
Citazione stile Chigago Style (17a edizione)R. Janet e Mc Cool Kennedy. Services Marketing: A Managerial Approach. Australia: John Wiley and Sons, 2003.
Citatione MLA (9a ed.)R. Janet e Mc Cool Kennedy. Services Marketing: A Managerial Approach. John Wiley and Sons, 2003.
Attenzione: Queste citazioni potrebbero non essere precise al 100%.