Cita APA (7a ed.)

R. Janet & Mc Cool Kennedy. (2003). Services marketing: A managerial approach. John Wiley and Sons.

Cita Chicago Style (17a ed.)

R. Janet y Mc Cool Kennedy. Services Marketing: A Managerial Approach. Australia: John Wiley and Sons, 2003.

Cita MLA (9a ed.)

R. Janet y Mc Cool Kennedy. Services Marketing: A Managerial Approach. John Wiley and Sons, 2003.