APA (7th ed.) Citation

R. Janet & Mc Cool Kennedy. (2003). Services marketing: A managerial approach. John Wiley and Sons.

Chicago Style (17th ed.) Citation

R. Janet and Mc Cool Kennedy. Services Marketing: A Managerial Approach. Australia: John Wiley and Sons, 2003.

MLA (9th ed.) Citation

R. Janet and Mc Cool Kennedy. Services Marketing: A Managerial Approach. John Wiley and Sons, 2003.