APA (7th ed.) Citation

Srinivasam R. (2004). Services marketing: The Indian context. Prentice Hall.

Chicago Style (17th ed.) Citation

Srinivasam R. Services Marketing: The Indian Context. New Delhi: Prentice Hall, 2004.

MLA (9th ed.) Citation

Srinivasam R. Services Marketing: The Indian Context. Prentice Hall, 2004.