Cita APA (7a ed.)

Kotler Philip & Kevin Lane Keller. (2006). Marketing management (11th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Kotler Philip y Kevin Lane Keller. Marketing Management. 11th edition. New Delhi: Prentice Hall, 2006.

Cita MLA (9a ed.)

Kotler Philip y Kevin Lane Keller. Marketing Management. 11th edition. Prentice Hall, 2006.