Kotler Philip & Kevin Lane Keller. (2006). Marketing management (11th edition.). Prentice Hall.
Chicago Style (17th ed.) CitationKotler Philip and Kevin Lane Keller. Marketing Management. 11th edition. New Delhi: Prentice Hall, 2006.
MLA (9th ed.) CitationKotler Philip and Kevin Lane Keller. Marketing Management. 11th edition. Prentice Hall, 2006.
Warning: These citations may not always be 100% accurate.