Services marketing People, technology, strategy

Services marketing People, technology, strategy

Saved in:

Bibliographic Details
Main Author:	Lovelock, Christopher
Other Authors:	Jochen Wirtz
Format:	Book
Published:	New York Prentice Hall c2004
Edition:	5th edition
Subjects:	Services marketing Consumer behavior Management Communication Leadership
Tags:	Add Tag No Tags, Be the first to tag this record!

Similar Items

Service marketing : People, Technology, Strategy /
by: Lovelock, Christopher
Published: (2006)

Services marketing People, technology, strategy a South Asian Perspective
by: Lovelock, Christopher
Published: (2006)

Marketing practices and principles /
Published: (1995)

Services Marketing
by: Apte, Govind
Published: (2004)

Services marketing
by: Jain N.C
Published: (2006)

Marketing management /
by: Kotler, Philip
Published: (2006)

Marketing management /
by: Kotler, Philip
Published: (2003)

Marketing
by: Etzel Michael J.

Contemporary cases in consumer behavior /
by: Blackwell, Roger D.
Published: (1977)

Consumer behavior : Buying, having, and being /
by: Solomon, Michael R
Published: (2009)

Marketing
by: Roger A. Kerin
Published: (2011)

Services marketing The Indian context
by: Srinivasam R
Published: (2004)

Priciples of marketing
by: Brassington,Frances
Published: (2003)

Effectiveness of advertisement on consumer buying behaviour: A case of Moshi municipal-Kilimanjaro
by: Bee, Filomena Faustine
Published: (2024)

Marketing The core
by: Kerin Roger A.
Published: (2007)

Consumer behavior : buying, having, and being /
by: Solomon, Michael R.
Published: (2011)

Consumer behavior : a Europian perspective
by: Consumer
Published: (2006)

Marketing models
by: Lilien Gary L.
Published: (2003)

Consumer behavior : buying, having and being
by: Solomon, Michael R.
Published: (2004)

Consumer behavior /
by: Schiffman, Leon G.
Published: (2000)

Perspectives in consumer behavior /
by: Kassarjian Harold H.
Published: (1991)

Consumer behavior /
by: Schiffman, Leon G.
Published: (1991)

Services marketing and management
by: Balaji, B.
Published: (2006)

Modern marketing communications
by: Jefkins, Frank
Published: (1991)

The unmanageable consumer /
by: Gabriel, Yiannis
Published: (2006)

Marketing The core
by: Kerin Roger A.
Published: (2007)

Marketing management
by: Kotler, Philip
Published: (2008)

Management of Organizational Behavior: Leading Human Resourses
by: Hersey, Paul
Published: (2005)

Services marketing Managing the service value chain
by: Bruhn Manfred
Published: (2006)

Services marketing Managing the service value chain
by: Bruhn Manfred
Published: (2006)

Marketing Experience, leadership, innovation, experience, leadership
by: Kerin Roger A.
Published: (2009)

The role of 4Ps marketing strategy in higher learning institutions: Case study Open University of Tanzania.
by: Kidulani, Allan O.
Published: (2026)

Consumer behaviour : a European perspective /
by: Solomon, Michael R.
Published: (2002)

Principles and practice of marketing
by: Jobber, David
Published: (2004)

Services marketing : Integrating customer focus across the firm
by: Zeithaml, Valarie A.
Published: (2003)

Instructor's manual to accompany Microeconomics : theory and application
by: Salvatore, Dominick
Published: (2003)

Management of organizational behavior : leading human resources /
by: Hersey, Paul
Published: (2001)

Management of organizational behavior : utilizing human resources /
by: Hersey, Paul
Published: (1977)

Management of organizational behavior : utilizing human resources /
by: Hersey, Paul
Published: (1982)

Management of organizational behavior : leading human resources /
by: Hersey, Paul
Published: (2008)