Services marketing People, technology, strategy
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| Autor principal: | |
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| Otros Autores: | |
| Formato: | Libro |
| Publicado: |
New York
Prentice Hall
c2004
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| Edición: | 5th edition |
| Materias: | |
| Etiquetas: |
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| LEADER | 00000nam a22000007a 4500 | ||
|---|---|---|---|
| 005 | 20260917055557.0 | ||
| 020 | |a 0131268465 |c Tsh 41,888/= | ||
| 040 | |a DCC Library |b eng |e AACR2 | ||
| 082 | |a 658.8 LOV | ||
| 100 | |a Lovelock, Christopher | ||
| 245 | |a Services marketing |b People, technology, strategy |c / Christopher Lovelock and Jochen Wirtz | ||
| 250 | |a 5th edition | ||
| 260 | |a New York |b Prentice Hall |c c2004 | ||
| 300 | |a xviii, 652 p.: |b ill.; |c 27 cm. | ||
| 504 | |a include selected references and index | ||
| 650 | |a Services marketing | ||
| 650 | |a Consumer behavior | ||
| 650 | |a Management | ||
| 650 | |a Communication | ||
| 650 | |a Leadership | ||
| 700 | |a Jochen Wirtz | ||
| 942 | |c BK | ||
| 999 | |c 14807 |d 14807 | ||