Services marketing People, technology, strategy
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
New York
Prentice Hall
c2004
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| Edition: | 5th edition |
| Subjects: | |
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| Physical Description: | xviii, 652 p.: ill.; 27 cm. |
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| Bibliography: | include selected references and index |
| ISBN: | 0131268465 |