Lovelock, C., & Jochen Wirtz. (2004). Services marketing: People, technology, strategy (5th edition.). Prentice Hall.
Style de citation Chicago (17e éd.)Lovelock, Christopher, et Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. New York: Prentice Hall, 2004.
Style de citation MLA (9e éd.)Lovelock, Christopher, et Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. Prentice Hall, 2004.
Attention : ces citations peuvent ne pas être correctes à 100%.