Cita APA (7a ed.)

Lovelock, C., & Jochen Wirtz. (2004). Services marketing: People, technology, strategy (5th edition.). Prentice Hall.

Cita Chicago Style (17a ed.)

Lovelock, Christopher, y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. New York: Prentice Hall, 2004.

Cita MLA (9a ed.)

Lovelock, Christopher, y Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. Prentice Hall, 2004.