APA (7th ed.) Citation

Lovelock, C., & Jochen Wirtz. (2004). Services marketing: People, technology, strategy (5th edition.). Prentice Hall.

Chicago Style (17th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. New York: Prentice Hall, 2004.

MLA (9th ed.) Citation

Lovelock, Christopher, and Jochen Wirtz. Services Marketing: People, Technology, Strategy. 5th edition. Prentice Hall, 2004.