Cita APA (7a ed.)

Lilien Gary L., Philip Kotler, & K. Sridhar Moorthy. (2003). Marketing models. Prentice Hall.

Cita Chicago Style (17a ed.)

Lilien Gary L., Philip Kotler, y K. Sridhar Moorthy. Marketing Models. New Delhi: Prentice Hall, 2003.

Cita MLA (9a ed.)

Lilien Gary L., et al. Marketing Models. Prentice Hall, 2003.